The first thing I thought when Hyundai pulled the wraps off of its new 2012 Azera here at the 2011 Los Angeles Auto Show was that it looked just like a Toyota Camry. Perhaps that's not totally fair, because as the large sedan spun slowly on its turntable, I also saw hints of Mazda6, Nissan Altima, and BMW 6-Series. For a brand like Hyundai that's been building a ton of steam over the last few years with its distinctive Sonata, Elantra, and Accent models, looking just like the competition is not a good thing.
Interestingly, the Azera was referred to as "the most dramatic example of the Fluidic Sculpture design language" during its unveiling. Whoever wrote that line on the prompter clearly hasn't seen the Veloster or the newly unveiled Genesis Coupe.
2012 Hyundai Azera
No comments:
Post a Comment